AncestryDNA Vs. 23andMe: A Comparison

When you compare AncestryDNA and 23andMe you will find that the companies are both excellent at what they do. However, they provide slightly different services which are marketed to different types of users.

Ancestry focuses on genealogy testing and analysis, which a whole suite of tools for building and researching your family tree. 23andMe combines a simpler version of ancestry testing with genetic health testing to provide a larger set of information from your genetic material. Both companies excel in certain areas, while both companies also have weaknesses.

Check out the executive summary of this Ancestry vs. 23andMe comparison here, or read the whole thing below! we also made a similar comparison of Ancestry vs MyHeritage.

Company overview and basic data

Can be used for Genetic overview of health/fitness purposes, ancestry Personal Ancestry Testing
DNA collection Saliva sample Small amount of saliva
Number of SNPs tested 630,132 637,639.00
DNA sample stored Yes Indefinitely, until consent removed
Availability Most countries United States, United Kingdom, Ireland, Australia, New Zealand, Canada, and 29 more countries.
Price $200 $19.99 – $44.99 per month for subscription service

$99 for AncestryDNA test – Ethnicity

$109 for AncestryDNA – Ethnicity and Traits

Platform matching for family Yes Yes, with the ability to contact matches
Geographical analysis of ancestry Yes Yes, using the Ethnicity Estimate tool
Special Features Ancestral analysis, Neanderthal ancestry Compare ancestry origins between family matches. Platform automatically identifies common ancestors, surnames and birth records based on your matched family trees.
Number of users Over 5 million Over 10 million
Ownership Privately held by various investors, particularly Anne Wojcicki, Johnson & Johnson Development Corp., The Roche Venture Fund, Google Ventures, and New Enterprise Associates Permira, an investment firm
Address 899 W. Evelyn Ave., Mountain View, CA 94041 360 W 4800 N Provo, Utah 84604
Website Address
Client Reviews 3,000+ available on bazaarvoice with 4/5 rating; Under 50 reviews on Yelp with a rating of 1.5/5 On Trustpilot, 4000+ Reviews give 3 of 5 stars

On Amazon, 4000 Reviews give 3.8 of 4 stars

Read Review 23andMe Review Ancestry Review
Visit Visit website Visit website

Benefits of 23andMe

  •  Test a number of different genetic traits
  • Pay one price for the test and all available results
  • Simple online platform for reviewing reports

 Benefits of Ancestry

  • One of the most detailed and specific ancestry tests
  • Use their complex platform to build and research a family tree
  • Database access allows you to research non-genetic ties to your family history

Both companies offer a variety of unique services, and are filling different market niches. Ancestry is a great choice for genealogy research, while 23andMe will give you good look into genetic traits which may influence your health, as well as providing some information on ancestry.


Company backgrounds for Ancestry and 23andMe

 23andMe represents a much newer company than Ancestry, but only because Ancestry has been involved in genealogy long before the days of genetic testing. If you compare AncestryDNA and 23andMe in terms of their company background, Ancestry seems to hold the advantage. Ancestry has been in the business of genealogy for decades and has over 10 million users of their DNA test service since 2012. By comparison, 23andMe has only been around since 2009 and has only 5 million users. However, 23andMe is growing rapidly and is backed by industry giants such as Johnson & Johnson and Google Ventures so they may eventually gain the advantage.

<em><strong>Winner - company background / reputation:</strong></em>

Ancestry, with a larger user base and longer time in business, has a slight advantage over 23andMe.

Ancestry vs 23andMe Offerings


Ancestry offers a single DNA test kit, which is one of the most advanced on the market for ancestry DNA testing. When you compare AncestryDNA vs 23andMe and look at the ancestry testing portion, Ancestry is far ahead of 23andMe. Ancestry offers a much more detailed look at your family history. Their platform also offers advanced family matching and family tree services. This gives users access to their extensive database of historical records. With these records, a person could easily confirm certain aspects of their family history, far beyond what other companies offer.

The Ancestry DNA kit is typically $99, and the company has various subscription services available for building and exploring your family tree.

23andMe takes another approach at DNA testing, focusing more on the DNA evidence and less on external records and other users’ information. 23andMe offers two main DNA test services, one for ancestry only, and one for ancestry and health-related genetic testing. The company tests many aspects of your family history, including maternal and paternal haplotype analysis. This can give you insights into how your oldest ancestors migrated out of Africa. The health service includes genetic analysis of different genetically-influenced traits related to health outcomes.

For the ancestry only service, 23andMe charges $99. For the health and ancestry package, they charge $199.

<em><strong>Winner - level of offering:</strong></em>

 When you compare AncestryDNA and 23andMe in terms of their offerings, it is clear that the two companies set out to accomplish different purposes. Ancestry is a company built around helping people explore their family history. 23andMe is a newer company with the sole purpose of providing direct-to-consumer genetic tests. Within this category, the winner is partially determined by what you are looking for. If you want to build a family tree, 23andMe does not offer those services and is not the right choice for you. If you want to know about traits related to health, you won’t select Ancestry because they don’t offer those services.

In general, most people who are interested more in genetics than their family tree will enjoy 23andMe’s offerings more than Ancestry. Further, to use most of Ancestry’s advanced family tree features you have to pay a subscription. These subscriptions can get expensive, and add a significant hidden cost to the results. When you compare AncestryDNA and 23andMe in this regard, 23andMe is the clear winner. 23andMe offers health and ancestry testing, is currently the only company with FDA approved cancer-screening tests, and has no hidden fees beyond the purchase of a test.

AncestryDNA vs 23andMe Results

Both companies claim that their results will come within 6-8 weeks after the laboratory receives your DNA sample. Both companies also have an online platform to review your results, available in a number of different reports. 23andMe offers a wider range of tests about your health results, which will also be available through the online platform.

A major difference between Ancestry and 23andMe comes in what you can do with the results. With Ancestry, the platform can also be used to build family trees and research actual documents your family may be recorded on. But, for these deeper research capabilities, you must also pay a subscription fee. When you compare AncestryDNA and 23andMe in terms of results, it is largely a draw and based on what information you are looking for.

<em>Winner - level of results:</em>

Draw! Though 23andMe offers a wide variety of results on their online platform, Ancestry has much more specific information for those researching their family history.

Will your data be shared?

In terms of data privacy, both companies say in their Privacy Policies that data will be aggregated and researched. This means that your personal information will be removed, and the genetic data will be analyzed by researchers to gain a greater understanding of human genetics. 23andMe aggregates the data and sells into a large number of third-parties, such as universities and pharmaceutical companies. Ancestry aggregates the data as well, but it seems that it is used largely by their own researchers to better understand human genetic relationships and improve their own service.

<em>Winner - data protection:</em>

Ancestry. Unlike 23andMe, your genetic data is only used for historical research, not sold to other companies.

Media coverage and user opinions

Both companies have seen their fair share of both positive and negative news coverage. 23andMe made headlines as the first company to receive FDA approval on their cancer-gene screening tests. Ancestry has been covered extensively as one of the foremost genealogy sites. Both companies have seen criticisms from unhappy customers questioning the validity of their tests, as well as stories documenting the successes and triumphs of their tests.

In terms of user reviews, both companies have thousands of reviews online and more are added every day. When you compare AncestryDNA and 23andMe, the current standing shows Ancestry with a slight advantage. On Amazon, Ancestry received 4 of 5 stars with over 4,000 reviews. 23andMe has only 1,000 reviews, but still scored 3.8 of 5 stars. Given this small sample size compared to their overall user bases, this makes the companies extremely close in user reviews.

<em>Winner - media coverage and user opinions:</em>

Winner: Draw! Both companies have an average of 4 of 5 stars, over thousands of reviews.

Conclusion: Ancestry vs. 23andMe

 Deciding an overall winner when you compare AncestryDNA and 23andMe really comes down to what you are looking for. If you want to explore all the aspects of what your genetics can tell you, 23andMe is a better choice. If you want to focus on what your genetics can tell you about your family history and geographical heritage, Ancestry is a more powerful tool. Both companies have good user reviews, mostly positive media coverage, and professional results delivered via an online platform. Both companies used advanced genetic testing techniques, though they are looking at different parts of the DNA and conducting different analyses.

Winner: Draw! Both Ancestry and 23andMe are advanced platforms, which give the end user the results advertised. 23andMe may gain the future advantage, as they can offer a number of services besides ancestry testing.

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